Succinct writing connects you with your readers, and gets better results.
Putting across your message effectively can be tough: it takes hard work to create easy reading.
Whether it’s a scientific report or a fashion feature, Clickety-click will make your story come alive.
Our service includes editing, proofreading and writing.
- Project management from concept to publication.
- Writing/editing brochures, newsletters, fact sheets, forms.
- Plain English rewriting, tailored for your audience.
- Editing books, reports and theses.
- Copywriting.
- Layout and design.
- Research, interviewing.
Here’s how we can improve text:
2008 TFD key online indicators
Based on statistics it was great to see TFD further grow it’s online seat at the table with greater data capture being recorded (18%). There have been a range of positive ROI outcomes during the last year including online customer-facing solutions, this has lead to 33 %less Customer Service hours comitted together with conversion rates further increased by approximately 26.2 percent.
66 words. Spelling and grammatical errors, jargon.
Readability: difficult (15.3)*
Togs For Dogs: better website results
In 2008 we took steps to make our website more user-friendly.
Success was clear in the figures:
- 18% more sign-ups
- 26% more online sales
- 33% fewer calls to the help desk.
40 words. No errors, clear language and layout.
Readability: easy (8.3)*
*As measured on the Gunning Fog readability index
I never write ‘metropolis’ for seven cents when I can write ‘city’ and get paid the same. – Mark Twain
